Odds are, the blossoms in your Mother's Day bouquet were grown in Colombia or
Ecuador.
"That's right -- grown, flown, then trucked to various destinations in the U.S.," said Kasey Cronquist, CEO for the California Cut Flower Commission. "But given the option, over half of all consumers have said they'd rather purchase domestically grown stems."
Those well-intentioned patriotic urges are sidetracked in part by the fact that about 85% of consumers don't know where their flowers come from, according to a 2007 Fleishman Hillard survey. During 2011, U.S. Customs and Border Protection processed approximately 5.1 billion cut flower stems. The CBP's flowery workload gets extra heavy in the run up to Mother's Day, when customers clamor for imported pink and lavender rose varieties that get marked up an extra 25% or more in light of the high demand.
"That's right -- grown, flown, then trucked to various destinations in the U.S.," said Kasey Cronquist, CEO for the California Cut Flower Commission. "But given the option, over half of all consumers have said they'd rather purchase domestically grown stems."
Those well-intentioned patriotic urges are sidetracked in part by the fact that about 85% of consumers don't know where their flowers come from, according to a 2007 Fleishman Hillard survey. During 2011, U.S. Customs and Border Protection processed approximately 5.1 billion cut flower stems. The CBP's flowery workload gets extra heavy in the run up to Mother's Day, when customers clamor for imported pink and lavender rose varieties that get marked up an extra 25% or more in light of the high demand.
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